Most small business owners think of their accounting function as a place where numbers get recorded and financial reports are generated. That’s bookkeeping, and it’s important, but it’s not the same thing as having a CFO in your corner.
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There comes a point in every growing business when doing your own accounting stops being resourceful and starts being risky. Knowing when you’ve hit that point (and what to do about it) could be one of the most important business decisions you make.
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Gut feelings don’t always reflect the actual financial health of the business. Without accurate and timely data, decisions feel intuitive but can be misaligned with reality.
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